20/02/2023 • Jon Carrick
Testimonials from happy customers are something that can not be underestimated. Acting as a form of social proof, the opinions of users of various products act as a vehicle to promote your brand. Additionally this form of storytelling is a great method of increasing brand awareness, as not only are people sharing their positive experiences with your products, but it grabs the attention of potential consumers in a different way compared to traditional marketing efforts.
It is reported that prospective customers view 10 reviews before they trust a local business, with 86% of consumers reading reviews online before committing to a purchase. So therefore the need for these testimonials and reviews on websites, social media and in advertisement are imperative.
As already mentioned testimonials are a powerful form of storytelling that connect emotionally with the individual as it makes the ad relatable, solving a common problem. Additionally this lasts longer in the mind of the consumer, increasing it’s likelihood of being discussed with peers, in turn boosting your brand image. A win win if you ask me!
Here's some stats to support reasons as to why to have testimonials and reviews
Using customer testimonials regularly can generate approximately 62% more revenue
Customer testimonials placed alongside more expensive items increased conversion rates 380%
On average, testimonials on sales pages increase conversions by 34%
Websites using testimonials saw a 45% increase in traffic compared to those who didn’t
Businesses with 5 stars earned 69% of total clicks amongst top Google listings
Here's a selection of reviews from different industries
Trustpilot is a well known and well trusted review site that many businesses use as social proof within their marketing to encourage traffic and sales. There are a plethora of reasons as to why to incorporate Trustpilot reviews into your site. Here’s some statistics from the organisation to back this up:
Having all 3 of these components is extremely impactful for businesses, resulting in increased CTR.
But even if you don’t have all 3 elements, reviews and trustpilot still offer many pros:
So to wrap everything up, reviews and testimonials from customers act as a great vehicle for boosting your brand, improving the image and awareness which translates to more and higher conversions
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