Dino PC is part of the Stone Technologies Group. Having acquired the brand in 2019, they have never made the most of the brand or understood how to take it to market.

With the category and industry growth as a whole during the Covid-19 pandemic they saw a clear opportunity to capture market share but needed the right way to get in front of their audience and drive direct returns.

Having run some activity prior but never giving it focus due to it being seen internally as a “sub-brand” of the wider group, they didn’t really know who their audience was. However, they saw Gaming Pcs demand increase as a partial result of the Covid Pandemic.

This renewed focus meant the marketing team where challenged with increasing revenues significantly without a clear understanding of who their audience was and how best to target them.

They needed to be able to identify who out there was buying their products, beyond just labelling them as “Gamers” and then target them, standing out from some of the other big players within the market. And ultimately doing it cost-effectively.

a test