Course objective
A brief summary of the beginner's GA4 training course - the bits and pieces that go with it, and some other stuff Objective: Introduce GA4 & Guide Users To Setup A Property.
Duration
Approx 6 hours (lunch included)
Level
begginer
Cost
£495+VAT per person
All courses are first come first serve
Modules: Introductions to GA4
Module1: Introduction to GA4
What's Covered:
→ What is GA4 and why do marketers use it?
→ What are the pro and cons of GA4, what are the limitations you need to be aware of?
GA4 Setup
What's Covered:
→ Installing the tracking code (GTM, Hard Coded, Plugins, Wordpress)
→ Creating a property within GA4
→ Data streams overview and walkthrough
→ Testing your setup - how do you know its working?
Events & Conversions
What's Covered:
→ Understanding events, including the default events from GA4
→ How to create events and key events specific to your business
→ Setting up basic event using Tag Manager
Basic Reporting
What's Covered:
→ Real time reports - how to analyse your data live from the dashboard
→ Basic reporting: Acquisition, Engagement, Monetisation and Retention
→ Dimensions and metrics: the difference between them and and how their used
Advanced Reporting
What's Covered:
→ Advanced reporting - using "explorations"
→ Creating custom reports
→ Using debug mode: useful for when things go wrong
Integrations
What's Covered:
→ Looker studio and BigQuery integrations: creating custom dashboards
→ Google ads & Search Console integrations
→ Other useful integrations
Recap & Review
What's Covered:
→ Overview of the key points covered
→ Additional resources for further learning
→ Run through of shared materials as part of the courses delivery (optimisation guide etc.)
About this course
This course is designed to give learned the fundamental knowledge about Google Ads and how it can work in their business.
Learner Outcomes:
→ Explain how the Google Ads bidding auction works
→ Use appropriate keywords, including negative KWs, to capture relevant search demand
→ Organise KWs into themed ad groups
→ Construct a Google search campaign
→ Evaluate the performance of Google Ads campaign, and make necessary adjustments
Date of next course: 8th october 2025
All courses are first come first serve
Tiles
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