Chaise Longue: Driving a 218% increase in New Customers, whilst competing with Wayfair and DFS
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Find profitable customers in an increasingly expensive market
The Chaise Longue Co. has built a reputation for its exquisite craftsmanship, whilst supplying handmade furniture to celebrities around the UK and beyond. As a small business with significant expertise in their industry, they faced a battle to compete with larger, well-known brands such as Wayfair and DFS.
The Chaise Longue Co. had been acquiring new customers from pay-per-click (PPC) for several years.
As time went on like most advertisers they found finding new customers harder and harder in an ever-increasingly competitive and expensive vertical.
With the cost per click increasing by 39% over the previous year, PPC was becoming a less profitable source of customer acquisition. Therefore, the paid search strategy needed to be refocused to reverse this decline.
Showcase unique selling points to the right users
A review of the account showed clear opportunities to improve the targeting, structure, and ad copy.
Minimal account optimisation had caused the account to become stale and inefficient. When combined with new competitors entering the marketplace, this increased costs and reduced traffic significantly
A clear plan was put in place to:
- Ensure the account targets the right users by reviewing all positive or negative keywords in the account
- Improve the ad performance and update the ad copy as well as the use of extensions
- Maximise the opportunity given with Google and Bing product development
The new targeted approach has reaped great rewards for The Chaise Longue Co. and enabled the business to achieve the objectives it had at the beginning of the campaign. There’s been a significant increase in enquiries and conversion rate, resulting in a sizeable drop in cost per enquiry.
By helping The Chaise Longue Co. to decrease its costs and increase enquiries, we've successfully enabled to business to grow its online presence at an efficient price point - ultimately allowing them to become the next big player in the market.
The Results
21% decrease in cost per enquiry
218% increase in enquiries
30% increase in conversion rate
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Our Work
We’ve worked with a variety of companies to produce outstanding results. From internationally recognised brands to small family-owned businesses, we’ve gotten to know our clients inside out to produce perfect projects and create captivating campaigns that truly express their message and values.
