Stitch & Story: Product based PR that drove authority and revenue
Gain authority and get more eyes on the product
Stitch and Story are an online business selling hitting kits and patterns and in recent years has seen significant growth as they carve out a niche in the hobby industry with its unique product offering.
After building a solid foundation, Stitch and Story reached out to us to drive more growth in organic search and continue their growth.
Whilst auditing the site there were the usual technical and content challenges but given the competition in their market, we knew they needed a bigger link profile with some national coverage in order to gain traction in the SERPs.
We were challenged with getting national coverage with stories that centred around their products.
Gift guides to the rescue
We pulled together several ideas and with the limited budget we settled on using tried and tested gift guides. We knew it wouldn’t be the biggest brand-building piece but we knew it would get coverage and drive interest in their product.
We researched previous gift guides of similar products to know what was likely to be featured by the news outlets we wanted to target. This target list was compiled by reviewing the link profiles of Stitch and Story's competitors. This not only allows us to be systematic in our outreaches but also justified our approach when we saw many competitors had links from similar pieces.
We pushed the outreach to a series of national and regional journalists getting coverage in major publications like the Metro, Not on the High Street and the BBC. In total, we generated over 20 pieces of coverage.
The coverage on the BBC drove an insane amount of traffic and revenue overnight. Giving Stitch and Story their best single revenue day ever up until that point.
254% increase in revenue from BBC referral traffic
After gaining coverage on local, regional and national publications such as the BBC, Metro and Not on the High Street we saw an immediate uplift in online performance seeing rankings and traffic increase as well as revenue.
- Revenue increase of 643%
- 558% increase in traffic
- Reached 431,500 people across social media
The Results
558% increase in website traffic
643% increase in total revenue
431,500+ people reached across social media
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Our Work
We’ve worked with a variety of companies to produce outstanding results. From internationally recognised brands to small family-owned businesses, we’ve gotten to know our clients inside out to produce perfect projects and create captivating campaigns that truly express their message and values.
