07/02/2023 • Mike Ellis
Hull City have appointed ourselves to push forward in their goal to drive growth with memberships and merchandise.
The off-field team at Hull City are bidding to build on the club’s success following this year’s takeover by bringing us in. The club says the partnership will aim to increase revenue from memberships, merchandise and match-day ticket sales.
Moving into football is significant and will see the company use its skills in paid social and paid search to engage Hull City’s online audiences and provide them with the best experience possible.
The purpose is to provide digital performance marketing for businesses and it’s not just about the bottom line. It’s about trying to unblock the challenges to a business and drive real, measurable performance by creating new customers and increasing customer retention across the board.
Our mission statement is to put Hull on the map in a digital world by building an eco-system of digital knowledge that benefits the city itself, with more talented people to support local businesses to enter the digital foray in the right way.
There’s still such a gulf between the top and entry-level and this deal is a huge opportunity for us to address that because we’re working with a big name in the city which has undergone a change of ownership, generating a positive feeling that we can enhance.
We already do some work in sport, which is interesting and has always been part of my life in terms of playing and following. When you look at how football portrays itself on a global scale it’s clear more sports clubs need that type of help and there is much more we can do. We are keen to be involved in more sports clubs and help to make sure they have the right talent and people on board.”
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The club has started the new season brightly on and off the pitch under Acun Ilicali, the Turkish media and entertainment entrepreneur who bought the club in January.
Sales of memberships have climbed to 12,500 from 8,500 last season and average attendance for the first three home games is more than 17,000 compared with 12,000 last season.
Merchandise sales have also rocketed, with fans clamouring to buy replica kit including the “blackout” design shirt, which use has been extended a further season due to its popularity.
Jamie said: “We have seen a huge surge in interest for memberships and match-day tickets since the end of last season and we want to push that a bit further if we can. The atmosphere at the first two games of this season has been so impressive with the increased attendance and new stadium layout.
“The membership campaign will run for most of the remainder of this calendar year and if we need extra support to sell tickets for certain matches we can do that.
“With retail the chairman has made a big investment into the amount of stock we have ordered to avoid some of the slight issues we had last season with unexpectedly high demand for certain items.
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