AWARD WINNING PPC AGENCY
Scale online with PPC managed Services
We’re a results focused PPC agency that excels at scaling businesses online and understanding its role in acquiring new customers. Recognised as Google and Microsoft partners, our clients trust us to manage PPC campaigns across the UK, US and Europe with our data driven, business first approach. 
We create profitable, award-winning PPC campaigns.
We get it, it’s competitive out there, luckily high-performing PPC campaigns are still an integral piece for any scaling business wanting to drive more revenue online.
A great PPC campaign isn’t just about ads. It’s about all the elements that affect performance, from site usability and competitor behaviour, to changes in search trends and customer intent.
For you to get the best from PPC campaigns, you need to know what channel and approach is best. Gone are the days of only targeting keywords, you can now use methods like audience type, product details, interests and importantly your first party data.
That being said, the best way to do this is with thorough keyword research. When done right it tells you more than just the search terms being used. It tells you how they search, what type of content they are consuming and, with the right expertise, how you can get your product/service in front of them.
PPC is often used to get quick results, using lead volume or return on ad spend (ROAS) as key metrics of success and targeting high intent in market users, and you can get great results with this approach. But you are only scratching the surface.
Most advertisers don’t utilise the full suite of features that Google or Microsoft has to offer, and as such fail to target users at every stage of the buying journey. PPC can be highly effective at introducing your brand to new users through performance max and YouTube or in building demand through newer campaign types like demand generation.
And when combined with your key business data, can be a highly profitable way to grow your brand. Integrating information like profit margins, store data or sales performance (plenty more to choose from) can elevate your approach and results, gaining a competitive advantage over others in the market.
If you want PPC to work for you, make sure you're utilising all the tools you have at your disposal.
GOOGLE ADS
The OG of online advertising, Google Ads have dominated the online advertising space since the early naughties, by allowing you to display targeted ads across Google’s search engine, partner websites, and YouTube.
REMARKETING
Remarketing ads are targeted advertisements that re-engage users who have previously visited your website or interacted with your brand but did not complete a desired action, such as making a purchase.
DISPLAY ADVERTISING
Display advertising is all about using visuals like banners, images, and videos to grab attention and drive action. It’s the stuff you see on websites and apps, often retargeting or leveraging audience data to hit the right people.
MICROSOFT ADVERTISING
The little brother of Google Microsoft lets you run ads across their partner sites like Bing, Yahoo, and MSN. It’s a solid option for reaching high-intent audiences, with robust targeting and integration tools to maximize your ROI.
PPC AUDITS & CONSULTANTCY
If you’re already working with an agency or already have in-house expertise and want a fresh pair of eyes, we've got you covered. Get the insights and strategy tweaks you need to optimise performance without committing to full-service management.
GOOGLE SHOPPING
Google Shopping is all about showcasing products directly in search results with images, prices, and store info. It’s a pay-to-play channel that drives high-intent traffic by connecting ready-to-buy shoppers with your products.
FEED MANAGEMENT
Product feed management is key to keeping your listings accurate, optimised, and ready to perform across channels. A well-managed feed means better visibility, fewer errors, and higher chances of conversions where it counts.
GOOGLE AD SCRIPTS
Google Ads scripts let you automate tasks and make bulk changes in your campaigns using simple JavaScript code. They’re perfect for streamlining repetitive tasks, pulling custom reports, or optimizing campaigns at scale without manual effort.
YOUTUBE ADS
YouTube ads let you showcase your brand on one of the most popular platforms in the world. With formats like skippable ads, non-skippable ads, and bumper ads, you can tailor your message to fit different goals, from building awareness to driving conversions.
OUR CLIENTS
PERFORMANCE MATTERS
When choosing an agency, you need confidence in their expertise and ability to deliver results. What better proof than awards and nominations from peers across the digital marketing and PPC industry?
With decades of experience running successful national and international campaigns, our approach to PPC has earned recognition, including nominations for Best Paid Media Campaign at the Prolific North Marketing Awards and UK Digital Awards, among others. (Take a look at some of our standout work here.)
Consistent industry recognition reinforces that our methods work…and it’s the confidence you can count on to drive results.
OUR PARNTERS
FAQ's
What is PPC and how does it work?
PPC (Pay-Per-Click) is a digital advertising model first popularised by Google Ad (then known as AdWords in the early 2000s). Rather than paying for space, like you would in a magazine or billboard, advertisers pay a fee each time their ad is clicked, hence the name pay per click.
It uses an auction-based bidding system that ranks advertising based on their quality score (a score of 1 - 10 given based on a range of factors including expected click-through rate and landing page quality) and the amount they are willing to pay for a user to click their ad. This gives the advertiser an ad rank for that particular auction and determines where they appear within the search results.
In this way, an advertiser only pays for users who directly interact with their ad. Making it a popular channel for businesses who want to get the best value for their marketing budgets.
What does PPC management look like?
Custard, always custard.
Why should I use a PPC agency?
just cause
What platforms do you work on?
The team are proficient with all the top pay-per-click platforms from those that focus primarily on search like Google and Microsoft as well as the social platforms of Meta and TikTok.
While the search and social platforms
What tools do you use to manage PPC?
GA4 - Google Analytics
Shoptimised
Internal Tools - what do these look like
Google Ads
Scripts
Google Merchant Centre
148% increase in Revenue
Our work with Stone Refurb for Black Friday 2021 saw us deliver their best-ever results and pick up the best search campaign award at the Prolific North Awards.
- 148% increase in overall revenue year-on-year
- 19% increase in transactions
- 7.4:1 ROAS vs. client target of 3:1
- 11% increase in assisted conversions
THE PPC EXPERTS
Meet the team
From data junkies to spreadsheet wizards. Our PPC team can do it all.
As PPC has evolved so has our team. With talents ranging from data analysis to creative advertising, we have the skills to deliver you success.
Why don't you try us out?
Ryan HakeneyPaid Media Executive
Emily SmithPaid Media Specialist
Steve BakerPerformance Marketing Director
Tom BerridgeHead of Paid Media
Adam MoodyPaid Media Specialist
Thomas ChappellPaid Media Specialist
PPC TOOLS AND RESOURCES
GOOGLE ADS PREVIEWER TOOL (FREE DOWNLOAD)
We all have our individual opinions about Google Ads and most of the bugbears are well justified! Like Google's mission to hide more and more data from advertisers to push towards automation. Looking at you, Performance Max.
Personally, it’s always been annoying that you can’t visualise your ad copy in situ before going through the campaign creation process or upload. Even with all the recent improvements to Google Ads Editor, a preview option hasn’t surfaced.
We needed a tool to solve this gripe. So we built one.
